A Four-Part Documentary-Style Brand Story for High Mountain organics
For High Mountain Organics, the goal was to show the people and work behind the company instead of producing another standard promotional video. Their operation had enough depth that trying to fit everything into one short piece would have left out most of what made the story interesting.
We approached the project more like a small documentary production. Interviews, farm footage, cultivation, the property and the people involved were filmed together and developed into a four-part video series. Breaking the story into separate pieces gave them more room to talk about who they are, how they operate and what goes into their work, while also giving them multiple pieces of content to release over time.
